Spark: Be More Innovative Through Co-Creation

By John Winsor
John Winsor wants to inspire readers to think about innovation in new ways. At the foundation of innovation is the ability to understand a community and its individual members well enough to anticipate what products and services might be needed in the future. In the simplest form, this means getting out of the office and exploring the customer's world. Each chapter opens with an interview, called Inspiration, which offers a unique perspective on a specific innovation issue. The second segment in each chapter, called Tools, offers ideas on how to put into action some of the ideas that are discussed in the opening interview.


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NEWS & OPINION: New Excerpt: Spark by John Winsor

Posted October 31, 2005, 5:54 PM with category of Management & Workplace Culture
Tomorrow, a new book called Spark is due out. I read the book about a month ago and was intrigued by the different perspectives shown through the interviews. At the beginning of each chapter, a person is interviewed about their company. Read more

EXCERPTS: Spark - Part I

Posted October 31, 2005, 4:03 PM with category of Management & Workplace Culture
Spark: Be More Innovative Through Co-Creation by John Winsor Dearborn - November 2005 304 Pages - 1419503162 Spark is John Winsor's new book dedicated to inspiring people to be more innovative. Each chapter starts with an interview with big players in the business world. This excerpt is from chapter 9 and is an interview with Patagonia's director of brand development, Rob Bon Durant. Read more




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About the Hardcover

Publisher Kaplan
Publish date 07/07/2015
Pages 272
ISBN-13 9781419503160
Language English