Spin Sucks: Communication and Reputation Management in the Digital Age

By Gini Dietrich
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to spin your message. People are sick of that! "Spin Sucks "will teach you how to communicate honestly, responsibly, openly, and authentically and truly "earn "the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she s integrated all she s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don t know what to do. No matter what your organization does, Dietrich will help you:
  • Share your story more powerfully without sex, extortion, or truth-stretching
  • Humanize your organization, even if you don t have outsized personalities
  • Tell the truth, using the best techniques honed by centuries of storytellers
  • Overcome whisper campaigns, anonymous attackers, and trolls
  • Create fresh, honest content that s compelling to both humans "and "Google
  • Systematically prepare yourself to engage more successfully online
  • Clarify and close gaps between your message and your customer s perception
  • Celebrate your brand ambassadors
  • Master seven steps for handling online criticism, and transforming critics into fans
  • Keep others from stealing your great content
  • Learn actionable lessons from others successes (and failures)
  • Develop more positive, productive agency (or client) relationships
  • Converge paid, owned, earned, and shared media and get more value from all of them
spinsucks.com "


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ISBN: 9780789748867

About the Paperback

Publisher Que
Publish date 03/07/2014
Pages 154
ISBN-13 9780789748867
ISBN-10 078974886X
Language English

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