From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. The startups that Google Ventures invest in face big questions every day: Where’s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions—and quickly. And now there’s a sure-fire way to solve their problems and test solutions: the sprint. While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more. A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Braden Kowitz founded Google Ventures' design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has worked with close to 200 startups, providing hands-on design support from interaction design, to hiring, to team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends. Braden studied Computer Science at the University of Illinois at Urbana-Champaign and Human-Computer Interaction at Carnegie Mellon.
EDITOR'S CHOICE: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Posted March 31, 2016, 11:27 AM with category of Innovation & Creativity
Jake Knapp, John Zeratsky, and Braden Kowitz detail a process "for answering crucial questions through prototyping and testing ideas with customers" in just one workweek.
NEW RELEASES: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Posted March 11, 2016, 11:00 AM
From three partners at Google Ventures, a step-by-step guide to going from problem to prototype in five days using the same method that led to Gmail, Google X, and Chrome.