Startup CEO: A Field Guide to Scaling Up Your Business, + Website

By Matt Blumberg
A definitive book for any CEO--first time or otherwise--of a high-growth company

While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once."

Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.

  • Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
  • Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
  • Examines how a CEO must align available resources with the company's strategy in order to ensure success
  • Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market

Engaging and informative, this book is essential reading for any, and every, CEO.





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ISBN: 9781118548363

About the Hardcover

Publisher Wiley
Publish date 09/03/2013
Pages 400
ISBN-13 9781118548363
ISBN-10 1118548361
Language English

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