The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

By Eric Ries
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.



    RELATED ARTICLES

NEW RELEASES: Business Books to Watch in October

Posted October 2, 2017, 9:00 AM with category of Publishing Industry
These are 20 books that we'll have 800-CEO-READ's collective eyes on in the month of October. Read more




    SHARE THIS
Embedicon
 
Startupway
eBook

  Choose a format

Price: $24.00/ea
LIST PRICE: $30.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $24.00 20%
25 - 99 $18.60 38%
100 - 249 $18.00 40%
250 - 499 $17.40 42%
500 - 999 $17.10 43%
ISBN: 9781101903209

About the Hardcover

Publisher Currency
Publish date 10/17/2017
Pages 400
ISBN-13 9781101903209
ISBN-10 1101903201
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.