The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (Revised)
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
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NEWS & OPINION: Story Craft
Posted January 16, 2012, 6:11 PM with category of Management & Workplace CultureThe power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft. Read more
NEWS & OPINION: Our valentine to you...
Posted February 14, 2007, 5:56 PM with category of Management & Workplace CultureHappy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. Read more
NEWS & OPINION: Learn from Nine Minds on Marketing
Posted October 18, 2006, 1:46 PM with category of Marketing & SalesTheres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Read more
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