The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am to I-know-what-you re thinking, Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues."
THE 100 BEST BUSINESS BOOKS OF ALL TIME: LEADERSHIP
Posted April 1, 2016, 3:45 PM
Inspiration. Challenge. Courage. Change.
NEWS & OPINION: Story Craft
Posted January 16, 2012, 6:11 PM with category of Management & Workplace Culture
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft.
NEWS & OPINION: Our valentine to you...
Posted February 14, 2007, 5:56 PM with category of Management & Workplace Culture
Happy Valentine's Day!
We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
NEWS & OPINION: Learn from Nine Minds on Marketing
Posted October 18, 2006, 1:46 PM with category of Marketing & Sales
Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about.