The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am to I-know-what-you re thinking, Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues."
Annette Simmons is president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She has been featured on NBC's "Market Watch," and has been quoted in Fortune, The Washington Post, and other other publications. She is the author of several books, including The Story Factor. She lives in Shreveport, Louisiana. Connect with Annette Simmons at: @thestoryfactor or firstname.lastname@example.org
NEWS & OPINION: Story Craft
Posted January 16, 2012, 6:11 PM with category of General Business
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft.
NEWS & OPINION: Tweet-a-tweet-Tweet Recap
Posted May 1, 2009, 7:05 PM with category of General Business
We posted quite a bit over on twitter this week. We tried pulling together what we saw people saying about business books, recommendations for business books and some ideas around the future of publishing at large. Here is the what we found:
# Authors 4 #followfriday @gladwell @stevenbJohnson @danielpink @alanmwebber @jack_welch @suzywelch @johncmaxwell @tonyrobbins @Rich_Dad about 4 hours ago from web
# RT @TalentAcquisit The Art of War by Sun Tzu is 1 of the best business strategy books.
NEWS & OPINION: Our valentine to you...
Posted February 14, 2007, 5:56 PM with category of General Business
Happy Valentine's Day!
We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
NEWS & OPINION: Learn from Nine Minds on Marketing
Posted October 18, 2006, 1:46 PM with category of Marketing
Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about.