Storyscaping: Stop Creating Ads, Start Creating Worlds

By Gaston Legorburu, Darren Mc Coll
How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. "Storyscapes" introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience

Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com





    SHARE THIS
Embedicon
 
9781118823286
eBook

  Choose a format

Price: $24.00/ea
LIST PRICE: $30.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $24.00 20%
25 - 99 $21.00 30%
100 - 499 $19.50 35%
500 - 999 $18.90 37%
ISBN: 9781118823286

About the Hardcover

Publisher John Wiley & Sons
Publish date 04/07/2014
Pages 244
ISBN-13 9781118823286
ISBN-10 1118823281
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.