Strategic Foresight: A New Look at Scenarios

By Alfred Marcus
This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

“"Strategic Foresight" deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve.” —William H Starbuck, Professor in Residence, University of Oregon


“In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it.” —Moshe Farjoun, The Schulich School of Business, Canada.


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ISBN: 9780230611726

About the Hardcover

Publisher Palgrave MacMillan
Publish date 06/01/2009
Pages 209
ISBN-13 9780230611726
Language English

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