Strategic Marketing Management

By Alexander Chernev

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.



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About the Paperback

Publisher Cerebellum Press
Publish date 06/15/2014
Pages 284
ISBN-13 9781936572199
ISBN-10 1936572192
Language English