The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

By Joseph Zale, John E. Hogan, Thomas T. Nagle

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
"The Strategy and Tactics of Pricing" shows readers how to manage markets strategically rather than simply calculate pricing based on product and profit in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.





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About the Hardcover

Publisher Taylor and Francis
Publish date 04/18/2016
Pages 334
ISBN-13 9780136106814
ISBN-10 0136106811
Language English