Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

By David Maister
Explores the fat smoker syndrome and how individuals, managers, and organisations can overcome the temptations of the short-term and actually do what they already know is good for them.


NEWS & OPINION: Strategy and the Fat Smoker

Posted January 2, 2008, 8:40 PM with category of Management & Workplace Culture
David Maister has taken a break from larger publisher Free Press, and has recently self-published his latest book The Strategy and the Fat Smoker. Since June, David has written a series of blog posts documenting the process of completing the book, and we've posted an excerpt from the book on our excerpts blog. Suzanne Lowe has also written a great article about David over at MarketingProfs We wish David the best with this gutsy venture. Read more

EXCERPTS: Excerpt: Strategy and the Fat Smoker

Posted January 2, 2008, 8:11 PM with category of Management & Workplace Culture
Strategy and the Fat Smoker is David Maister's latest book (among a history of many books). From a different perspective, he approaches the subject covered in The Knowing-Doing Gap by Jeffrey Pfeffer and Robert Sutton back in 2000. Originally, each chapter was written as a separate article, so you can pick and choose where to start. Read more


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ISBN: 9780979845710

About the Hardcover

Publisher Spangle Press Press, USA
Publish date 01/01/2008
Pages 275
ISBN-13 9780979845710
Language English

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