Strategy Maps: Converting Intangible Assets Into Tangible Outcomes
Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Norton is president of Renissance Solutions, Inc., and international consulting firm specializing i n performance measurement and organization renewal.
NEWS & OPINION: Strategy and Business' Best Business Books of 2004
NEWS & OPINION: Executive Book Summaries - Best of 2004
NEWS & OPINION: Amazon Names Their Top Biz Books for 2004
NEWS & OPINION: Steamship Reads
Hardcover Non-returnable Discounts
|1 - 24||$36.00||20%|
|25 - 99||$31.50||30%|
|100 - 499||$29.25||35%|
|500 - 999||$28.35||37%|
Need 1000 or more?
Additional discounts may be available. Please call 1-800-236-7323 for more information.
You may also place an order online at the highlighted discount for any quantity over 500.
|Publisher||Harvard Business School Press|
|App required||iOS or Google Play|
|Publisher||Harvard Business Review Press|
Interested in eBooks? — Please read our brief introduction before purchasing.