Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

By Norm Brodsky, Bo Burlingham
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in "Inc." magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.


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ISBN: 9781591843207

About the Paperback

Publisher Portfolio
Publish date 02/23/2010
Pages 270
ISBN-13 9781591843207
ISBN-10 1591843200
Language English

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