Strengths Based Selling

By Tony Rutigliano, Brian Brim
Sales experts Tony Rutigliano and Brian Brim deliver a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup's StrengthsFinder assessment.

The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best!

Well, that approach just doesn't work for most salespeople. And it probably doesn't work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.

The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What's most important is that you win business your way.

Strengths Based Selling explains sales talent and how to identify and maximize it. You'll receive a code to take the world-renowned Clifton StrengthsFinder assessment, which reveals your unique talents and strengths. Armed with this information, you'll follow this book through the entire selling process -- from assessing opportunity and cold calling to retaining and growing accounts -- learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales.

There's no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that.


  Choose a format

Price: $19.96/ea
LIST PRICE: $24.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.96 20%
25 - 99 $17.46 30%
100 - 499 $16.22 35%
500 - 999 $15.72 37%
ISBN: 9781595620484

About the Hardcover

Publisher Gallup Press
Publish date 03/01/2011
Pages 220
ISBN-13 9781595620484
ISBN-10 1595620486
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.