Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (Revised, Expanded)
By Anne Janzer
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
If your business has recurring revenue, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Anne Janzer is author of the books "The Writer's Process: Getting Your Brain in Gear and Subscription Marketing". As a writer and marketing consultant, she has worked with more than one hundred technology businesses, from industry giants to innovative start-ups. In addition to her own blog at annejanzer.com, she regularly contributes to technology, marketing, and writing blogs. She is a graduate of Stanford University.
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