Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change — Bulk Books — Business Books in Bulk — 800-CEO-READ

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

By Seth Godin, Charles Darwin
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in "Survival Is Not Enough" and you will always outperform the competition.
Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.
    ABOUT THE AUTHOR

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.




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Tom Peters Seth Godin, one of the world's most original thinkers, offers us a manifesto for change and growth. A landmark effort, equally valuable for individuals and enterprises.




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About the Paperback

Publisher Free Press
Publish date 12/03/2002
Pages 288
Availability Available
ISBN-13 9780743233385
ISBN-10 0743233387
Language English

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