Survival to Thrival: Building the Enterprise Startup - Book 1 The Company Journey

By Bob Tinker, Tae Hea Nahm

 If you are an entrepreneur anywhere on the enterprise startup journey, Survival to Thrival is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?

This first book is about the company journey. Building enterprise startups is different. Products take longer. Go-To-Market strategies are more complex. Common wisdom on product-market-fit is not enough to unlock growth. There is a missing link that we call Go-To-Market Fit. Then, growth happens, and everything changes. The startup suddenly shifts from Survival mode to Thrival mode. Maddeningly, what used to work no longer works for the company and for the people. Becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful.

Survival to Thrival is a mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs that demystifies building enterprise startups. Our mission is to help you succeed, to anticipate what is next, and most importantly, to know that you are not alone.


"Survival to Thrival is suited for every B2B entrepreneur at varying stages of growth--must read by all!"

-Aaron Levie, CEO & Founder, Box

"Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere."

-Clara Shih, CEO & Founder, Hearsay; Board Director, Starbucks

"Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder."

-Young Sohn, President & CSO, Samsung Electronics; Chairman of the Board, Harman


  Choose a format

Price: $15.96/ea
LIST PRICE: $19.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $15.96 20%
25 - 99 $14.96 25%
100 - 499 $13.96 30%
500 - 999 $12.97 35%
ISBN: 9781684014903

About the Hardcover

Publisher Mascot Books
Publish date 04/16/2018
Pages 136
ISBN-13 9781684014903
ISBN-10 1684014905

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.