Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

By Peter Guber
Today everyone whether they know it or not is in the "emotional transportation" business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can t tell it, you can t sell it. And this book tells you how to do both.
Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that "purposeful "stories those created with a specific mission in mind are absolutely essential in persuading others to support a vision, dream or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple" "industries, has long relied on "purposeful story telling" to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In" Tell to Win, "Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:
*Capture your audience s attention first, fast and foremost
*Motivate your listeners by demonstrating authenticity
*Build your "tell" around what s in it for them
*Change passive listeners into active participants
*Use state-of-the-heart technology online and offline to make sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of voices master tellers with whom he s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, Mission to Mars scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you ll know how to craft, deliver -- and own a story that is truly compelling, one capable of turning others into viral advocates for your goal."


    RELATED ARTICLES

NEWS & OPINION: Story Craft

Posted January 16, 2012, 6:11 PM with category of Management & Workplace Culture
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft. Read more

NEWS & OPINION: 2011 Business Book Awards: The Short List

Posted January 4, 2012, 7:40 PM with category of Management & Workplace Culture
What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. Read more

NEWS & OPINION: Introducing the Candidates: Personal Development

Posted December 20, 2011, 3:00 AM with category of Management & Workplace Culture
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . Read more

NEWS & OPINION: Rounding Up the Best of 2011

Posted November 29, 2011, 5:14 PM with category of Management & Workplace Culture
Posting the strategy + business list before the Thanksgiving break reminded me that we haven't seen quite as many "best of 2011" business lists at this point of year as we have in years past. Beside the Goldman Sachs/FT award and s+b's list, The only two I've seen have come from booksellers—Amazon and Hudson. Amazon's Best Books of 2011 were announced earlier this month. Read more




    SHARE THIS
Embedicon
 
9780307587954
eBook

  Choose a format

Price: $20.80/ea
LIST PRICE: $26.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $20.80 20%
25 - 99 $16.12 38%
100 - 249 $15.60 40%
250 - 499 $15.08 42%
500 - 999 $14.82 43%
ISBN: 9780307587954

About the Hardcover

Publisher Crown Business
Publish date 03/01/2011
Pages 255
ISBN-13 9780307587954
ISBN-10 0307587959
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.