Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
By Peter Guber
Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that "purposeful "stories those created with a specific mission in mind are absolutely essential in persuading others to support a vision, dream or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple" "industries, has long relied on "purposeful story telling" to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In" Tell to Win, "Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:
*Capture your audience s attention first, fast and foremost
*Motivate your listeners by demonstrating authenticity
*Build your "tell" around what s in it for them
*Change passive listeners into active participants
*Use state-of-the-heart technology online and offline to make sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of voices master tellers with whom he s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, Mission to Mars scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you ll know how to craft, deliver -- and own a story that is truly compelling, one capable of turning others into viral advocates for your goal."
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