The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

By Tom Kelley, Thomas Kelley, Jonathan Littman
The author of the bestselling "The Art of Innovation "reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A"nthropologist "the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the" Cross-pollinator" who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the" Hurdler," who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal."


NEWS & OPINION: I Hate People!

Posted June 30, 2009, 4:10 PM with category of Management & Workplace Culture
Marc Hershon and Jonathan Littman have been hard at work promoting their new book, I HATE PEOPLE! , Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job. You may recognize Jonathan Littman for co-authoring a few 8CR favorites, The Art of Innovation, which is featured in the 100 Best, and The Ten Faces of Innovation which we've written about periodically over the years. Read more

NEWS & OPINION: Start with Stories

Posted April 30, 2007, 3:11 PM with category of Management & Workplace Culture
One of the sources for our de. icio. us links is the New York Times Book Review. Read more

NEWS & OPINION: Innovation in BusinessWeek SmallBiz

Posted April 18, 2006, 2:38 PM with category of Innovation & Creativity
I don't know if your parents are like this, but my mom always sends a bag of stuff home with me whenever I visit. Most of the time, it is magazines she has finished reading (when I was in college, she would fill out all of those offers where you send in three proofs of purchase to get some free t-shirt and put my dorm address as the send-to). In this week's bag was the Spring 2006 edition of BusinessWeek SmallBiz. Read more

NEWS & OPINION: Ten Faces of Innovation Recap

Posted November 7, 2005, 3:16 PM with category of Innovation & Creativity
Jack first called out the Tom Kelly's Ten Faces of Innovation from the BusinessWeek review last month. There has been some other great coverage that I wanted to make sure you have seen. Fast Company ran an excerpt from the book. Read more

NEWS & OPINION: The Ten Faces of Innovation

Posted October 17, 2005, 2:22 PM with category of Innovation & Creativity
In October 24, 2005 issue of BusinessWeek, Bruce Nussbaum reviews Tom Kelley's new book The Ten Faces of Innovation. He starts the review: Like many people these days, I only have time for books during airplane trips. And I measure how long they take to read by mileage. Read more



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ISBN: 9780385512077

About the Hardcover

Publisher Broadway Business
Publish date 10/18/2005
Pages 273
ISBN-13 9780385512077
ISBN-10 0385512074
Language English

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