Tipping Point: How Little Things Can Make a Big Difference — Business Books in Bulk - 800-CEO-READ

The Tipping Point: How Little Things Can Make a Big Difference

    By Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


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Publisher Back Bay Books
Publish date 01/01/2002
Pages 304
Availability Available
ISBN-10 0316346624
Language English

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