Total Focus: Make Better Decisions Under Pressure
When former U.S. Navy SEAL sniper Brandon Webb transitioned to civilian life, he struggled to get his first startup business off the ground. He raised millions for his new venture, only to lose it all as problems spiraled out of his control. In the wake of that failure, Webb realized that successful entrepreneurs need a skill he had already mastered: total focus. SEAL snipers define it as the ability to filter out noise and chaos so you can make life-or-death decisions under the extreme conditions of combat. If he could maintain total focus while staring through crosshairs at a man who might (or might not) be an Al Qaeda terrorist, surely he could do the same in the business world. So Webb started over, applying total focus to a new startup, a media company called Hurricane Group. His approach was so effective that in just five years, Hurricane grew to have a staff of over fifty, an audience in the tens of millions, and a valuation of more than $100 million. In this book, Webb teaches us to make better decisions under extreme pressure by emulating the habits of his fellow warriors, as well as other skills he learned on the job and from great friends and business leaders like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of the Huffington Post and TheBlaze. For instance, you'll discover: - The difference between total focus and tunnel vision is developing total situational awareness: the ability to spot opportunities and threats without getting distracted from your goal.
- You can overcome indecisiveness and hesitancy by accepting violence of action: a decision to move forward with an imperfect plan, knowing that even the best-laid plans go wrong.
- Entrepreneurs must learn to embrace the suck, refusing to quit when the going gets brutal, and recognizing that unexpected challenges may reveal your best shot at success. By following the tactics and wisdom of a generation of legendary snipers and business leaders, you'll find the clarity of mind you need to accomplish your own mission--whatever it takes.
John David Mann's diverse career has made him a thought leader in several different industries. In 1986 he founded and wrote for Solstice, a journal on health, nutrition and environmental issues; his series on the climate crisis (yes, he was writing about this back in the eighties) was selected for national reprint in Utne Reader. In 1992 John helped write and produce the underground bestseller The Greatest Networker in the World, by John Milton Fogg, which became the defining book in its industry and sold over 1 million copies in eight languages. During the 1990s, John built a multimillion-dollar sales organization of over 100,000 people. He was cofounder and senior editor of the Upline journal and editor in chief of Network Marketing Lifestyles and Networking Times.
John is an award-winning author whose writings have earned the Nautilus Award, the Axiom Business Book Award (Gold Medal), and Taiwan’s Golden Book Award for Innovation. His books are published in two dozen languages and have sold more than 2 million copies. In addition to coauthoring the national bestseller The Go-Giver and Go-Givers Sell More with Bob Burg, he is also coauthor of the New York Times bestsellers The Red Circle with Brandon Webb and Flash Foresight with Daniel Burrus and the national bestsellers The Slight Edge with Jeff Olson and Real Leadership with John Addison. His Take the Lead with Betsy Myers, which was named Best Leadership Book of 2011 by Tom Peters and the Washington Post.
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