Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
By Robyn Waters
A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate trends, advising businesspeople about how to best prepare for upcoming customer demands. 25,000 first printing.
NEWS & OPINION: Our valentine to you...
Posted February 14, 2007, 5:56 PM with category of Management & Workplace CultureHappy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. Read more
NEWS & OPINION: Learn from Nine Minds on Marketing
Posted October 18, 2006, 1:46 PM with category of Marketing & SalesTheres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Read more
NEWS & OPINION: What Bill Says CEOs Should Be Reading
Posted July 1, 2005, 12:11 PM with category of Marketing & SalesBill Gates held his annual CEO Summit last month. We have a little inside scoop for you. There were five books recommended to the attendees: The Trendmaster's Guide: Get A Jump on What Your Customer Wants Next by Robyn Waters Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant by W. Read more
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