True Professionalism: The Courage to Care about Your People, Your Clients, and Your Career

By David H Maister
David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?
Professional firms are forever trying to get their people to act like professionals--to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.

Thomas J. Tierney

Worldwide Managing Director, Bain & Company

Insightful, entertaining and useful! Maister's work bridges the gap between theory and practice; grounded in conceptual bedrock, it offers practical 'Monday morning' advice for anyone involved in managing a professional service firm.


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ISBN: 9780684840048

About the Paperback

Publisher Free Press
Publish date 05/18/2000
Pages 224
ISBN-13 9780684840048
ISBN-10 0684840049
Language English

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