800-CEO-READ is closed until Monday, August 19th, when we will become Porchlight Book Company! Read the news here.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

By Chris Brogan, Julien Smith

*Only 170 of these out of print books still available.  

From the Publisher:
How to tap the power of social software and networks to build your business

In "Trust Agents, " two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using "Trust Agents."


NEWS & OPINION: The Impact Equation

Posted August 22, 2012, 1:15 PM with category of Management & Workplace Culture
Gaining recognition is hard. You probably know this already. Maybe you realized it when you noticed that none of your 20 followers ever re-tweets you. Read more

NEWS & OPINION: Gary Vaynerchuk and Joe Sorge

Posted April 27, 2011, 10:01 AM with category of Management & Workplace Culture
Gary Vaynerchuk, author of the bestselling books Crush It! and The Thank You Economy, as well as a successful entrepreneur in the wine and media industries, and Joe Sorge, partner with Chris Brogan at Kitchen Table Companies and owner of a Milwaukee restaurant group that utilizes social media to build business (he and his restaurant, AJ Bombers, are profiled in Gary's book, The Thank You Economy), stopped by the 800-CEO-READ offices and talked about how companies can innovate with technology and marketing, and where the focus should be when using social media. Read more

NEWS & OPINION: How We Can Help You

Posted April 13, 2011, 1:59 PM with category of Management & Workplace Culture
These words are at the top of our home page, to point people in the appropriate direction to accomplish why they came to our site. Sometimes, that sentiment goes a bit further, when we deal directly with a customer throughout their order process. And sometimes within that process, things don't go as smoothly as usual. Read more

NEWS & OPINION: unGeeked Elite: A Social Media Event

Posted April 15, 2010, 5:01 PM with category of Management & Workplace Culture
Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of SohoBiztube. com, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns. Read more

NEWS & OPINION: Social Media 101

Posted February 18, 2010, 9:38 PM with category of Management & Workplace Culture
We are big fans of Chris Brogan and Julien Smith, as evidenced by us naming their book Trust Agents the best Advertising & Marketing book of 2009 in the 800-CEO-READ Business Book Awards. We're also huge fans of all things analogue here at 8cr—we love us some books and records. Sure, everybody has mp3 files on their computers, and we all read our blogs and follow the Twitter, but how many of us really bookmark our favorite posts and go back to them for inspiration, affirmation, or to remind ourselves of a valuable lesson? Read more


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800-CEO-READ is currently closed, and not accepting new orders until Monday, August 19th. If you have questions about an existing order, please call 800-236-7323 or email customerservice@porchlight.com.

Price: $19.96/ea
LIST PRICE: $24.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.96 20%
25 - 99 $17.46 30%
100 - 499 $16.22 35%
500 - 999 $15.72 37%
ISBN: 9780470743089

About the Hardcover

Publisher John Wiley & Sons
Publish date 08/01/2009
Pages 271
ISBN-13 9780470743089
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.