Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday
The cult classic that predicted the rise of fake news--revised and updated for the post-Trump, post-Gawker age.

Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.

Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online--and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.

As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you.



    RELATED ARTICLES

EXCERPTS: Growth Hacker Marketing

Posted October 1, 2014, 2:02 AM with category of Marketing & Sales
Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset. Read more

INTERVIEWS: Thinker in Residence: Ryan Holiday

Posted May 7, 2014, 5:26 AM with category of Innovation & Creativity
"We decide what we will make of each and every situation. " ~Ryan Holiday Read more




    SHARE THIS
Embedicon
 
9781591846284
eBook

  Choose a format

Price: $13.60/ea
LIST PRICE: $17.00

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $13.60 20%
25 - 99 $10.54 38%
100 - 249 $10.20 40%
250 - 499 $9.86 42%
500 - 999 $9.69 43%
ISBN: 9781591846284

About the Paperback

Publisher Portfolio
Publish date 07/02/2013
Pages 301
ISBN-13 9781591846284
ISBN-10 1591846285
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.