Trust Me: Four Steps to Authenticity and Charisma

By Nick Morgan
Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.

The four steps: Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process. Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content. Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too. Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.


NEWS & OPINION: Nick Morgan's Ten Reasons for Public Speakers to be Thankful

Posted November 30, 2009, 6:41 PM with category of Management & Workplace Culture
When Jack and Todd realized, before going out on the road to promote The 100 Best Business Books of All Time, that they were going to need help becoming better public speakers, they knew exactly who to turn to. Nick Morgan is the author of Give Your Speech, Change the World and Trust Me and, along with Nikki Smith-Morgan and (our beloved former coworker) Kate Mytty, runs the finest speaking training operation we know of, Public Words Inc. The day before Thanksgiving, Nick posted a list of Ten Reasons for Public Speakers to be Thankful, which we thought appropriate to repost here. Read more

NEWS & OPINION: Authentic Charisma. Charismatic Authenticity.

Posted January 5, 2009, 7:44 PM with category of Management & Workplace Culture
Communication is everything. As Nick Morgan explains, every bit of communication consists of two conversations: verbal and non-verbal. Which has a greater impact? Read more


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ISBN: 9780470404355

About the Hardcover

Publisher Jossey-Bass
Publish date 12/01/2008
Pages 209
ISBN-13 9780470404355
ISBN-10 0470404353
Language English

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