Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

By Craig Stull, Phil Myers, David Meerman Scott
If you market a product, service, or idea in any business, industry or organization, you must read "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs," a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.


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There's another round of book reviews from some of the big business magazines. My personal favorite is from Business Week and Christopher Farrell. In an article entitled "The Squeeze on the American Worker," Farrell takes a look at two books with similar themes, Peter Gosselin's High Wire and Steven Greenhouse's The Big Squeeze. Read more




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About the Hardcover

Publisher John Wiley & Sons
Publish date 06/01/2008
Pages 203
ISBN-13 9780470260364
ISBN-10 047026036X
Language English