As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns.
Published: Tuesday, August 30, 2011
Published by: Jossey-Bass
Available in: Hardcover (9781118061930)