Ultimate Guide to Amazon Advertising

By Timothy Seward

PRE-ORDER for 05/21/2019


EXPAND YOUR BRAND ONLINE AND OFFLINE WITH AMAZON ADVERTISING Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon's secret formula for long-term winning




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    ISBN: 9781599186382

    About the Paperback

    Publisher Entrepreneur Press
    Publish date 05/21/2019
    Pages 240
    ISBN-13 9781599186382
    ISBN-10 1599186381
    Language English

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