Ultimate Guide to Link Building

By Eric Ward, Garrett French
The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.
Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.
This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.


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Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from. - Debra Mastaler, President of alliance-link.com

Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills. - Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for Dummies

Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business. - Rand Fishkin, CEO of SEOmoz.org

Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium. - Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association

An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read! - Nick Stamoulis, Founder of SEO Firm BrickMarketing.com

For anyo




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ISBN: 9781599184425

About the Paperback

Publisher Entrepreneur Press
Publish date 03/01/2013
Pages 234
ISBN-13 9781599184425
ISBN-10 1599184427
Language English

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