Unlabel: Selling You Without Selling Out

By Marc Ecko
One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents' garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.
As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.
This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms--Ecko Unltd. and Complex Media. As Ecko explains, it's not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.


    RELATED ARTICLES

NEWS & OPINION: The Elite Eight: Our Picks for the Top Business Books of 2013

Posted December 23, 2013, 4:17 PM with category of Publishing Industry
Click on the links below to read more about our choices for the top books of 2013, as well as the books that made our category shortlists. We will be announcing the Best Business Book of 2013 at our (mostly) annual We Believe in Books party in NYC the second week of January. Stay tuned! Read more

NEWS & OPINION: 2013 800-CEO-READ Business Book Awards: Sales & Marketing

Posted December 16, 2013, 10:39 PM with category of Marketing & Sales
The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the Sales & Marketing category. . Read more

NEWS & OPINION: The 2013 800-CEO-READ Business Book Awards Shortlist: Marketing & Sales

Posted December 11, 2013, 10:44 PM with category of Marketing & Sales
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. Read more

JACK COVERT SELECTS: Jack Covert Selects - Unlabel

Posted October 15, 2013, 2:09 PM with category of Management & Workplace Culture
Unlabel: Selling You Without Selling Out by Marc Ecko, Touchstone Books, 304 pages, $30. 00, Hardcover, October 2013, ISBN 9781451685305 You are not a label; you are a brand. This is Marc Ecko’s message in this edgy, blunt, and honest-to-the-point-of-vulnerable book that details his rise from a kid who spray painted t-shirts to a young man running a $500 million global corporation. Read more




    SHARE THIS
Embedicon
 
9781451685305
eBook
  • 9781451685305
  • 9781451685305

  Choose a format

Price: $19.20/ea
LIST PRICE: $24.00

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.20 20%
25 - 99 $16.80 30%
100 - 499 $15.60 35%
500 - 999 $15.12 37%
ISBN: 9781451685312

About the Paperback

Publisher Touchstone Books
Publish date 05/05/2015
Pages 304
ISBN-13 9781451685312
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.