Unleashing the Ideavirus
By Seth Godin
Counter to traditional marketing wisdom which tries to count, measure and manipulate the spread of information, bestselling author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus and cheerfully eggs markets on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCites and even Volkswagen, have successfully launched ideavirus. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn't want to hear anymore from traditional marketers. Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including * Why ideas matter. * Seven easy an ideavirus can help you * How to dramatically increase the chances your ideavirus will spread * The importan
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.
EXCERPTS: Branding Unbound by Rick Mathieson - Part IV
Posted September 15, 2005, 2:58 PM with category of General BusinessQ&A Seth Godin: Permission Marketing and "My Own Private Idaho" "Permission Marketing. " "Purple Cows. " "Idea Viruses. Read more
NEWS: 800-CEO-READ sponsors WOMMA Summit 2005
Posted March 25, 2005, 8:44 PM with category of Marketing800-CEO-READ is a proud sponsor of the Word-of-Mouth Marketing Summit 2005. We don't normally sponsor events, but we thought this was an unique event on a unique topic. The Summit is being held in Chicago next week and word has it that it is sold out. Read more
JACK COVERT SELECTS: Jack Covert Selects - Unleashing the Ideavirus
Posted December 10, 2000, 7:12 PM with category of General BusinessUnleashing the Ideavirus by Seth Godin, Do You Zoom, Inc. , 190 Pages, $40. 00 Hardcover, September 2000, ISBN 0970309902 In the world of contemporary marketing, a couple of new names stand out - besides the classics like David Aaker, Philip Kotler. Read more
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