Unleashing the Ideavirus
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Unleashing the Ideavirus is claimed to be the most downloaded eBook of all time. The book was written by marketing author Seth Godin and released for free on the internet in 2000. It has since been translated into 10 languages and published in both hardcover and paperback form.Unleashing the Ideavirus was Seth Godin's 3rd book (after eMarketing and Permission Marketing) and follows on from Permission Marketing. In Permission Marketing Godin explained how to turn strangers into friends and friends into customers. The book was based on marketing to people who had shown an interest in your product/service.The problem is the book did not detail how to attract the attention in the first place. In response to this popular question, Seth wrote his Ideavirus manifesto.
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