Unmarketing: Stop Marketing. Start Engaging. — Business Books in Bulk - 800-CEO-READ

Unmarketing: Stop Marketing. Start Engaging.

    By Scott Stratten
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? 'UnMarketing' shows you how to unlearn the old ways and consistently attract and engage the right customers.


NEWS & OPINION: New inBubbleWrap giveaway: UnMarketing

Posted October 7, 2010, 2:13 PM with category of General Business
In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. Read more

NEWS & OPINION: unGeeked Elite: A Social Media Event

Posted April 15, 2010, 5:01 PM with category of General Business
Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of SohoBiztube. com, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns. Read more


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Price: $15.16/ea
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ISBN: 9781118176283

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Publisher John Wiley & Sons
Publish date 02/01/2012
Pages 251
Availability Available
Language English

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