Unmarketing: Stop Marketing. Start Engaging. — Business Books in Bulk - 800-CEO-READ

Unmarketing: Stop Marketing. Start Engaging.

    By Scott Stratten
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? 'UnMarketing' shows you how to unlearn the old ways and consistently attract and engage the right customers.


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ISBN: 9781118176283

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Publisher John Wiley & Sons
Publish date 02/01/2012
Pages 251
Availability Available
Language English

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