Unmarketing: Everything Has Changed and Nothing Is Different — Bulk Books — Business Books in Bulk — 800-CEO-READ

Unmarketing: Everything Has Changed and Nothing Is Different

    By Scott Stratten, Alison Stratten, Alison Kramer

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.

UnMarketing includes the latest information on:

Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership.

With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.


NEWS & OPINION: New inBubbleWrap giveaway: UnMarketing

Posted October 7, 2010, 2:13 PM with category of General Business
In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. Read more

NEWS & OPINION: unGeeked Elite: A Social Media Event

Posted April 15, 2010, 5:01 PM with category of General Business
Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of SohoBiztube. com, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns. Read more


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ISBN: 9781118176283

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Publisher John Wiley & Sons
Publish date 02/21/2012
Pages 251
Availability Available
ISBN-10 1118176286
Language English

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