The Upside of Turbulence: Seizing Opportunity in an Uncertain World
By Donald Sull
Traditionally, leadership has been equated with vision. We look to leaders in business and government to have the genius to know the future and lead the rest of us to where that vision becomes a reality. We look for goals to beckon us and rely on strategic plans to guide us, all the while knowing how unreliable and unpredictable the future might be. Emerging realities (the financial crisis of 2008, the rise and fall of oil prices, the creative destruction of the Internet, for instance) often distort and destroy established maps. How do we plan when plans become irrelevant?
Through his celebrated career as a professor of business and a medicine man to companies big and small, Donald Sull has studied how best to reconcile this paradox. The essence of leadership, in the deep logic that underpins this book, relies on a leader's flexible tenacity to plot a course that can withstand and even be propelled by the complexity and dynamism that the modern business terrain contains.
Based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, this book lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.
Donald Sull is a global expert on strategy and execution in turbulent markets. He is a Senior Lecturer at the MIT Sloan School of Management and was formerly a Professor of Strategy and Entrepreneurship at the London Business School, where he won three teaching awards. He earned his MBA and Ph.D. from Harvard Business School, where he won the George S. Dively Award for outstanding dissertation and was a finalist for the Levenson Teaching Prize. He has published five award-winning books, ten best-selling Harvard Business Review articles, and over 100 case studies, articles, and book chapters on strategy and execution in turbulent markets. Sull splits his time between Cambridge, Massachusetts and Cape Cod.
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