V Is for Vulnerable: Life Outside the Comfort Zone — Bulk Books — Business Books in Bulk — 800-CEO-READ

V Is for Vulnerable: Life Outside the Comfort Zone

    By Seth Godin
V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults.
It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you're capable of.
This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.


NEWS & OPINION: New Year, New KnowledgeBlocks

Posted January 8, 2013, 7:27 PM with category of General Business
For the past few months, we've been remodeling KnowledgeBlocks, and we are thrilled to announce that the new site is now live! What you'll see when you visit the new version of KnowledgeBlocks is a trimmer, more focused, and most importantly, free site. As always, our mission is to help you build your business knowledge. Read more

NEWS & OPINION: The 800-CEO-READ Business Book Awards, Innovation & Creativity

Posted December 17, 2012, 4:40 PM with category of General Business
The 800-CEO-READ Business Book Awards have been decided upon, and in the Innovation & Creativity category, Seth Godin's wonderful new book, The Icarus Deception: How High Will You Fly? (published this month by Portfolio along with two companion books—V is for Vulnerable and Whatcha Gonna Do with That Duck? ) takes the top prize. Read more



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ISBN: 9781591846109

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Publisher Portfolio
Publish date 12/27/2012
Pages 64
Availability Available
ISBN-10 1591846102
Language English