Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

By James C Anderson, James C Anderson, JR, Nirmalya Kumar, James A Narus
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.

Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver.

Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers--as well as your customers.





    SHARE THIS
Embedicon
 
9781422103357
eBook

  Choose a format

Price: $36.00/ea
LIST PRICE: $45.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $36.00 20%
25 + $31.50 30%
ISBN: 9781422103357

About the Hardcover

Publisher Harvard Business School Press
Publish date 10/08/2007
Pages 219
ISBN-13 9781422103357
ISBN-10 1422103358
Language English