Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

By Anita Campbell, David Langton
Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, "Visual Marketing" displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentationsIn print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographicsOn-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With "Visual Marketing, " you'll discover 99 powerful strategies for capturing the attention of your potential customers.


NEWS & OPINION: Visual Marketing

Posted October 28, 2011, 7:06 PM with category of Management & Workplace Culture
It seems appropriate to start a post on visual marketing with something visual, so here's the cover of the new book by marketers David Langton and Anita Campbell. The book, Visual Marketing: 99 Proven Ways for Small Businesses to Market With Images and Design is exactly what it says - 99 different examples of companies and people that have combined visual design with marketing concepts in ways that increased their business. There are many interesting tips and tons of great ideas in here. Read more


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Price: $29.95/ea

1 $29.95 9781118035672 No volume discount available.

About the Paperback

Publisher John Wiley & Sons
Publish date 09/27/2011
Pages 236
ISBN-13 9781118035672
ISBN-10 1118035674
Language English