Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

By David Langton, Anita Campbell
Effective creative strategies and campaigns for business ownersor marketers

Whether it's on the Web, in a book, or live in-person, the mosteffective solutions are those that unexpectedly grab our attention.David Langton and Anita Campbell identify eye-catching andthought-provoking marketing and PR tips, ideas, and creative"stunts." This compendium of winning ideas will inspire smallbusiness leaders, creative professionals, and students.Award-winning visual communication designer David Langton hasworked for a range of businesses from Fortune 500 leaders to smallbusinesses. Anita Campbell, an internationally known small businessexpert, reaches over 2 million small business owners andstakeholders annually.

Through case studies, photos, and illustrations, VisualMarketing displays creative marketing campaigns that broughtattention to small businesses in unique, compelling, and unexpectedways.

  • Online visual marketing solutions may include apps, interactivegames tools and modules; infographics; HTML emails / e-newsletters;widgets; YouTube videos; flash animation; social networkingcampaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s;projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annualreports; books; direct mail, post cards; newsletters; invitations;letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions mayinclude live events and performances; signs; billboards; exhibits;banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphicwraps

With Visual Marketing, you'll discover 99 powerfulstrategies for capturing the attention of your potentialcustomers.


NEWS & OPINION: Visual Marketing

Posted October 28, 2011, 7:06 PM with category of Management & Workplace Culture
It seems appropriate to start a post on visual marketing with something visual, so here's the cover of the new book by marketers David Langton and Anita Campbell. The book, Visual Marketing: 99 Proven Ways for Small Businesses to Market With Images and Design is exactly what it says - 99 different examples of companies and people that have combined visual design with marketing concepts in ways that increased their business. There are many interesting tips and tons of great ideas in here. Read more


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Price: $29.95/ea

1 $29.95 9781118035672 No volume discount available.

About the Paperback

Publisher Wiley
Publish date 09/27/2011
Pages 236
ISBN-13 9781118035672
ISBN-10 1118035674
Language English