The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

By Howard Stoeckel

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areasfuel, convenience, and foodall while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?
With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa s growth, development, and expansion. It s the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.
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    REVIEW QUOTES

"Corporate histories are seldom engrossing and even less frequently do they touch an emotional chord, but that's exactly what the books does. Wawa fans, and general business readers, will relish this empowering story." "--Publishers Weekly" STARRED REVIEW

"The cult of Wawa lives on...The company's six core values and a leadership style focusing on employee ownership with a strong sense of corporate social responsibility are major topics. Written in a light, conversational tone, though, this is a quick, engaging read. VERDICT A must-have for Wawa devotees and recommended for others interested in a behind-the-scenes look at an East Coast retailing legend." "--Library Journal"





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ISBN: 9780762453061

About the Hardcover

Publisher Running Press Book Publishers
Publish date 04/08/2014
Pages 238
ISBN-13 9780762453061
ISBN-10 0762453060
Language English

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