We First: How Brands and Consumers Use Social Media to Build a Better World — Business Books in Bulk - 800-CEO-READ

We First: How Brands and Consumers Use Social Media to Build a Better World

    By Simon Mainwaring
A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

NEWS: 2011 Business Book Awards: The Short List

Posted January 4, 2012, 7:40 PM with category of General Business
What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. Read more

NEWS: Introducing the Candidates: Creativity/Innovation, Marketing/Sales

Posted December 22, 2011, 3:22 PM with category of General Business
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . Read more

NEWS: strategy + business's Best Business Books 2011

Posted November 23, 2011, 4:48 PM with category of General Business
strategy + business's yearly list of the best business books is always one of the finest. They do something really simple, but simply brilliant, having authors and thinkers who work in each category come in and curate the year's books with lengthy essays. This always makes it one of the most thorough and thoughtful lists put out every year, and this year is no exception. Read more

NEWS: Amazon's Best of 2011 ... So Far

Posted June 27, 2011, 7:20 PM with category of General Business
Amazon's books editors have announced their "2011 Best Books of the Year So Far" list. I don't recall them putting out a mid-year list in the past, but it's a great idea and they've picked some very worthy titles. Their top ten in the Business & Investing category are: Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Rodale Press Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Portfolio Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by David Logan, John King & Halee Fischer-Wright, Harper Paperbacks (the paperback release of the authors' 2008 book) In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy, Simon & Schuster Poke the Box by Seth Godin, The Domino Project - Powered by Amazon Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, Jossey-Bass We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring, Palgrave MacMillan The Thank You Economy by Gary Vaynerchuk, HarperBusiness Beyond Wealth: The Road Map to a Rich Life by Alexander Green, John Wiley & Sons Endgame: The End of the Debt Supercycle and How It Changes Everything by John Mauldin, John Wiley & Sons On that list, Disciplined Dreaming author Josh Linkner contributed a manifesto to the February issue of ChangeThis, and we have a manifesto from Simon Mainwaring coming on July 6. Read more


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ISBN 9780230120532
Language English
Publish Date 06/06/2011
Publisher St. Martin's Press

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