Whack on the Side of the Head: How You Can Be More Creative (Revised, Updated, 25th Anniversary)

A Whack on the Side of the Head: How You Can Be More Creative (Revised, Updated, 25th Anniversary)

By Roger Von Oech

Praised by business people, educators, and scientists for 25 years, this book has been stimulating creativity in millions of readers. This updated anniversary edition is filled with even more provocative puzzles, exercises, questions, and tips designed to unlock creative thinking.

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Book Information

Publisher: Grand Central Publishing
Publish Date: 05/01/2008
Pages: 256
ISBN-13: 9780446404662
ISBN-10: 0446404667
Language: English

Full Description

This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech. Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world. Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

About the Author

Roger von Oech has spent a lifetime listening to his Wise Fool. He started his company, Creative Think, in 1977, to stimulate innovation in business. His seminars and products have enhanced the creativity of millions around the world.

His clients have ranged from Apple, IBM, Cartier, Columbia Pictures, Nestlé, and Disney to NASA, Coca-Cola, Sony, Google, Microsoft, and USA Swimming.

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