What's Mine Is Yours: The Rise of Collaborative Consumption

By Rachel Botsman, Roo Rogers

WHAT S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.

The book addresses three growing models of Collaborative Consumption: Product Service Systems, Communal Economies, and Redistribution Markets. The first, Product Service Systems, reflects the increasing number of people from all different backgrounds and across ages who are buying into the idea of using the service of the product-what it does for them-without owning it. Examples include Zipcar and Ziploc, and these companies are disrupting traditional industries based on models of individual ownership. Second, in what the authors define as Communal Economies, there is a growing realization that as individual consumers, we have relatively little in the way of bargaining power with corporations. A crowd of consumers, however, introduces a different, empowering dynamic. Online networks are bringing people together again and making them more willing to leverage the proverbial power of numbers. Examples of this second category include Etsy, an online market for handcrafts, or the social lending marketplace Zopa. The third model is Redistribution Markets, exemplified by worldwide networks such as Freecycle and Ebay as well as emerging forms of modern day bartering and swap trading such as Zwaggle, Swaptree, and Zunafish. Social networks facilitate consumer-to-consumer marketplaces that redistribute goods from where they are not needed to somewhere or someone where they are. This business model encourages reusing/reselling of old items rather them throwing them out, thereby reducing the waste and carbon emissions that go along with new production.

WHAT S MINE IS YOURS describes how these three models come together to form a new economy of more sustainable consumerism. Collaborative Consumption started as a trend in conjunction with the emergence of shared collective content/information sites such as Wikipedia and Flickr and with the recent economic troubles and increasing environmental awareness, it is growing into an international movement. The authors predict it will be a fully fledged economy within the next five years.

In this book the authors travel among the quiet revolutionaries (consumers and companies) from all around the world. They explore how businesses will both prosper and fail in this environment, and, in particular, they examine how it has the potential to help create the mass sustainable change in consumer behaviors this planet so desperately needs. The authors themselves are environmentalists, but they are also entrepreneurs, parents, and optimistic citizens. This is a good news book about long-term positive change.



NEWS & OPINION: Links for a Monday Afternoon

Posted June 6, 2011, 8:57 PM with category of Management & Workplace Culture
➻ Cory Doctorow has laid out an interesting chronology of intellectual property rights since the first part of the 20th century for The Guardian's Comment Is Free interview series. Arguing that Every pirate wants to be an admiral, he tells a story that begins with sheet music composers and ends with the Internet about how elements of every innovation are seen as piracy until they become the mainstream, at which time they begin accusing the next generation of innovators of piracy. Stating at the beginning of the video that "The way to increase the health of the cultural realm is to allow more people to participate in it in more ways," he ends with anxiety that, for the first time in history, lawmakers may end up on the wrong side of the debate between the so-called "pirates" and supposed "admirals. Read more


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ISBN: 9780061963544

About the Hardcover

Publisher HarperBusiness
Publish date 09/01/2010
Pages 279
ISBN-13 9780061963544
ISBN-10 0061963542
Language English

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