What the CEO Wants You to Know, Expanded and Updated: How Your Company Really Works
By Ram Charan
The classic on the universal laws of business success, completely revised and updated for today's leaders Completely rewritten for today's business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers. For everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer.
" What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager." -- Jac Nasser, CEO and President, Ford Motor Company " These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book." -- Larry Bossidy, former Chairman and CEO, AlliedSignal " This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful." -- Chad Holliday, Chairman and CEO, Dupont " Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear." -- Dave Robino, Vice Chairman, Gateway Computer " Finally, a book that shows how business really works." -- Bob Nardelli, President and CEO, GE Power Systems " Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today." -- Lois D. Juliber, COO, Colgate-Palmolive
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