Whatever You Think, Think the Opposite

By Paul Arden
The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be.
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.


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NEWS & OPINION: Paul Arden Passed Away at 67

Posted April 7, 2008, 2:44 PM with category of Management & Workplace Culture
Paul Arden, famous for his 14 years of creativity at Saatchi & Saatchi, passed away last week. He shared his passion and made his impression on the book world with two titles: A telling profile of the bestselling author from Creativity-Online: "Paul Arden was one of the most exceptional creative directors I've known, with an individualism and passion for perfection that resulted in some of the best advertising of the 80s and 90s," said Anthony Simonds Gooding, chairman of U. K. Read more

STAFF PICKS: Whatever You Think Review by Rob Marsh

Posted May 31, 2006, 2:30 PM with category of Management & Workplace Culture
Review of Whatever You Think, Think the Opposite By Paul Arden, Penguin, April 2006 Paul Ardens latest book, Whatever You Think, Think The Opposite, is the kind of book I want to like. Its written by a former Creative Director at Saatchi & Saatchi. It features lots of pictures and short bursts of thought. Read more

STAFF PICKS: Whatever You Think Review by John Brothers

Posted May 31, 2006, 2:17 PM with category of Management & Workplace Culture
Review of Whatever You Think, Think the Opposite By Paul Arden, Penguin, April 2006 In some ways, this book is remarkably inspiring. In other ways, it is quite frustrating. For me, the principle behind the book, which isn't really apparent from the title is: Break the "rules" and do things your way. Read more

STAFF PICKS: The book reviews continue...

Posted May 31, 2006, 2:05 PM with category of Management & Workplace Culture
Several people have been reviewing various business books. Today I'll be posting two reviews on the book Whatever You Think, Think the Opposite. The reviewers, John Brothers and Rob Marsh will give you two different perspectives of the book. Read more

NEWS & OPINION: "More Shirt-Sleeve Than Pin-Stripe"

Posted March 24, 2006, 8:00 PM with category of Management & Workplace Culture
I love pin-stripes. They're classy and clean. But even with my love for them, I have to admit that I'm glad we're not a pin-stripe suit environment. Read more




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ISBN: 9781591841210

About the Paperback

Publisher Portfolio
Publish date 03/10/2006
Pages 142
Availability Available
ISBN-13 9781591841210
ISBN-10 1591841216
Language English

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