Whatever You Think, Think the Opposite
By Paul Arden
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
NEWS & OPINION: Paul Arden Passed Away at 67
STAFF PICKS: Whatever You Think Review by Rob Marsh
STAFF PICKS: Whatever You Think Review by John Brothers
STAFF PICKS: The book reviews continue...
NEWS & OPINION: "More Shirt-Sleeve Than Pin-Stripe"
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