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Whatever You Think, Think the Opposite

    By Paul Arden
Illustrated throughout, 'Whatever You Think Think The Opposite' looks at life the wrong way in a bid to explain the benefits of making wrong decisions.


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NEWS & OPINION: Paul Arden Passed Away at 67

Posted April 7, 2008, 2:44 PM with category of General Business
Paul Arden, famous for his 14 years of creativity at Saatchi & Saatchi, passed away last week. He shared his passion and made his impression on the book world with two titles: A telling profile of the bestselling author from Creativity-Online: "Paul Arden was one of the most exceptional creative directors I've known, with an individualism and passion for perfection that resulted in some of the best advertising of the 80s and 90s," said Anthony Simonds Gooding, chairman of U. K. Read more

STAFF PICKS: Whatever You Think Review by Rob Marsh

Posted May 31, 2006, 2:30 PM with category of General Business
Review of Whatever You Think, Think the Opposite By Paul Arden, Penguin, April 2006 Paul Ardens latest book, Whatever You Think, Think The Opposite, is the kind of book I want to like. Its written by a former Creative Director at Saatchi & Saatchi. It features lots of pictures and short bursts of thought. Read more

STAFF PICKS: Whatever You Think Review by John Brothers

Posted May 31, 2006, 2:17 PM with category of General Business
Review of Whatever You Think, Think the Opposite By Paul Arden, Penguin, April 2006 In some ways, this book is remarkably inspiring. In other ways, it is quite frustrating. For me, the principle behind the book, which isn't really apparent from the title is: Break the "rules" and do things your way. Read more

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Posted May 31, 2006, 2:05 PM with category of General Business
Several people have been reviewing various business books. Today I'll be posting two reviews on the book Whatever You Think, Think the Opposite. The reviewers, John Brothers and Rob Marsh will give you two different perspectives of the book. Read more

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I love pin-stripes. They're classy and clean. But even with my love for them, I have to admit that I'm glad we're not a pin-stripe suit environment. Read more




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Publisher Portfolio
Publish date 03/10/2006
Pages 142
Availability Available
ISBN-10 1591841216
Language English