Whatever You Think, Think the Opposite
By Paul Arden
Illustrated throughout, 'Whatever You Think Think The Opposite' looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
NEWS & OPINION: Paul Arden Passed Away at 67
Posted April 7, 2008, 2:44 PM with category of General BusinessPaul Arden, famous for his 14 years of creativity at Saatchi & Saatchi, passed away last week. He shared his passion and made his impression on the book world with two titles: A telling profile of the bestselling author from Creativity-Online: "Paul Arden was one of the most exceptional creative directors I've known, with an individualism and passion for perfection that resulted in some of the best advertising of the 80s and 90s," said Anthony Simonds Gooding, chairman of U. K. Read more
STAFF PICKS: Whatever You Think Review by Rob Marsh
Posted May 31, 2006, 2:30 PM with category of General BusinessReview of Whatever You Think, Think the Opposite By Paul Arden, Penguin, April 2006 Paul Ardens latest book, Whatever You Think, Think The Opposite, is the kind of book I want to like. Its written by a former Creative Director at Saatchi & Saatchi. It features lots of pictures and short bursts of thought. Read more
STAFF PICKS: Whatever You Think Review by John Brothers
Posted May 31, 2006, 2:17 PM with category of General BusinessReview of Whatever You Think, Think the Opposite By Paul Arden, Penguin, April 2006 In some ways, this book is remarkably inspiring. In other ways, it is quite frustrating. For me, the principle behind the book, which isn't really apparent from the title is: Break the "rules" and do things your way. Read more
STAFF PICKS: The book reviews continue...
Posted May 31, 2006, 2:05 PM with category of General BusinessSeveral people have been reviewing various business books. Today I'll be posting two reviews on the book Whatever You Think, Think the Opposite. The reviewers, John Brothers and Rob Marsh will give you two different perspectives of the book. Read more
NEWS & OPINION: "More Shirt-Sleeve Than Pin-Stripe"
Posted March 24, 2006, 8:00 PM with category of General BusinessI love pin-stripes. They're classy and clean. But even with my love for them, I have to admit that I'm glad we're not a pin-stripe suit environment. Read more
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