What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce.
"From the Hardcover edition." Watts Wacker FirstMatter LLC, a company bringing the future to corporations, and is the futurist at one of the nation's foremost think tanks.
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