What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

By Ryan Mathews, Watts Wacker
Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.




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About the Hardcover

Publisher FT Press
Publish date 09/20/2015
Pages 222
ISBN-13 9780132277426
Language English

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