What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands — Bulk Books — Business Books in Bulk — 800-CEO-READ

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

By Ryan Mathews, Watts Wacker
Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.




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