The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

By Uri Gneezy, John A List

Can economics be passionate? Can it center on people and what really matters to them day-in and day-out? Can it help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries in their field. In this informative book, they discuss what really works in addressing big social, business, and economic problems, giving us new understanding of the motives underlying human behavior. With these points addressed, incentives can then be structured to change behavior, giving people a method to make significant, positive changes in their lives.


JACK COVERT SELECTS: Jack Covert Selects - The Why Axis

Posted October 15, 2013, 2:01 PM with category of Management & Workplace Culture
The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy & John List, PublicAffairs, 288 pages, $26. 99, Hardcover, October 2013, ISBN 9781610393119 Advantages are welcome in any economy, regardless of size or complexity, but the stakes are higher in today’s increasingly unstable and turbulent global economy. How can you take yesterday’s and today’s success and extend it over the next five or ten years? Read more



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ISBN: 9781610393119

About the Hardcover

Publisher PublicAffairs
Publish date 10/08/2013
Pages 267
ISBN-13 9781610393119
ISBN-10 1610393112
Language English

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