Wild Company: The Untold Story of Banana Republic

By Patricia Ziegler, Mel Ziegler
"With $1,500 and no business experience, "Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.
In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time."
A love story wrapped in a business adventure, "Wild Company "is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.


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NEWS & OPINION: Wild Company

Posted September 24, 2012, 7:40 PM with category of Management & Workplace Culture
Experience is the best teacher. I learn with my hands. If you find yourself saying things like these, perhaps you'll find Mel and Patricia Ziegler's story about the birth of Banana Republic to be an interesting item. Read more




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About the Hardcover

Publisher Simon & Schuster
Publish date 10/01/2012
Pages 208
ISBN-13 9781451683486
Language English