Willful Blindness: Why We Ignore the Obvious at Our Peril

By Margaret Heffernan

"With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image--and, even better, she points the way out of the darkness." --Daniel H. Pink

In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.

Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistleblowers, and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures-even crimes against humanity.

We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But greater understanding leads to solutions, and Heffernan shows how-by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems-we can be more mindful of what's going on around us and be proactive instead of reactive.


NEWS & OPINION: A Monstrous (and Most Welcome) Regiment of Women: Changing the Conversation

Posted August 2, 2016, 11:00 AM with category of Publishing Industry
Our General Manager Sally Haldorson's name has been added to the cover of the third edition of The 100 Best Business Books of All Time, and she has pulled more women into the conversation along with her. Read more

INTERVIEWS: A Q&A with Margaret Heffernan

Posted May 21, 2015, 8:00 AM with category of Personal Development & Human Behavior
We continue our Thinker in Residence with Margaret Heffernan with a series of questions about her new book, Beyond Measure. Read more

INTERVIEWS: Margaret Heffernan

Posted May 20, 2015, 11:00 AM with category of Innovation & Creativity
We begin our Thinker in Residence with Margaret Heffernan with the TED Talk that began the trajectory to her new book, Beyond Measure. Read more

NEW RELEASES: Beyond Measure

Posted May 5, 2015, 10:00 AM with category of Personal Development & Human Behavior
Margaret Heffernan's popular TED talk on creating a better place to work is now a TED Original book! Read more

NEWS & OPINION: The FT/Goldman Sachs Book of the Year Shortlist

Posted September 15, 2011, 3:02 PM with category of Publishing Industry
The shortlist for the seventh Financial Times and Goldman Sachs Book of the Year has been released. It includes: Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty by Abhijit V. Banerjee and Esther Duflo, Public Affairs Exorbitant Privilege: The Rise and Fall of the Dollar by Barry Eichengreen, Oxford University Press Triumph of the City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier and Happier by Edward L. Read more


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ISBN: 9780802777966

About the Paperback

Publisher Walker & Company
Publish date 07/03/2012
Pages 294
ISBN-13 9780802777966
ISBN-10 0802777961
Language English

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