Winning at New Products: Creating Value Through Innovation

By Robert G Cooper
For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step from idea generation to launch."




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ISBN: 9780465025787

About the Paperback

Publisher Basic Books (AZ)
Publish date 07/12/2011
Pages 391
ISBN-13 9780465025787
ISBN-10 0465025781
Language English

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