Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
By Jonah Sachs
NEWS: 2012 800-CEO-READ Business Book Awards Shortlist: Marketing/Sales
Posted December 12, 2012, 5:13 PM with category of General BusinessOver the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. Read more
JACK COVERT SELECTS: Jack Covert Selects - Winning the Story Wars
Posted August 9, 2012, 8:32 PM with category of General BusinessWinning the Story Wars: Why Those Who Tell—and Live—the Best Stories will Rule the Future by Jonah Sachs; Harvard Business Review Press, 264 pages, $27. 00, Hardcover, July 2012, ISBN 9781422143568 A popular pursuit for business and current affairs writers is to produce work that investigates and exposes all the various ways that marketing manipulates consumers. And there is certainly cause for concern. Read more
NEWS: Become a Storyteller: Be a Better Leader
Posted July 24, 2012, 7:40 PM with category of General BusinessA good story isn't the sole property of the marketing or communications department. Anyone can master some basic storytelling techniques that will help earn trust, excite enthusiasm, convey authenticity. This is particularly important for leaders. Read more
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